1. Means holding for sale or displaying for sale, offering for sale, selling, delivering or placing on the market in any other form.
2.Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
3. In popular usage, "marketing" is the promotion of products, especially advertising and branding. However, in professional usage the term has a wider meaning of the practice and science of trading.
Marketing practice tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research.
4. Marketing is a societal process which discerns consumers' wants, focusing on a product or service to fulfil those wants, attempting to move the consumers toward the products or services offered.
5. Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.
6. Marketing is essentially about marshalling the resources of an organization so that they meet the changing needs of the customer on whom the organization depends.
7. The right product, in the right place, at the right time, at the right price.
Saturday, November 8, 2008
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